If you're lost choosing a custom web design company, you are not alone. In truth, most small business owners have no real strategy to guide them when comparing web design firms for their own site's design.

Choosing a custom web design company is, and ought to be, one of the most important decisions you make for your business considering the impact that decision may (or may NOT) have on the overall success of your business. Unfortunately, if your small business is like most other small businesses, the prospect of selecting a highly-qualified custom web design firm is daunting.

Even if you manage to find some qualified custom web design companies, try to find within them one that happens to employ people whose business savvy you trust, and one you believe could adeptly advise you in making smart business decisions.

You see, because web sites are technical by their nature, and because they are also a fairly new tool in the arsenal of the small business owner, you are set against a fairly steep learning curve, guided by technically-skilled people who may possess little or no real business experience.

There are a few key issues you should be aware of before you begin interviewing prospective firms for you company's custom web design project.

So, how does a small business decide how to hire the right web company?

There are several key considerations: a solid web design portfolio is important, of course. But it mustn't be your only consideration. You'll also need quality web hosting that offers whatever tools you'll need, such as e-mail hosting, automated as well as offsite backup services, near-zero downtime, domain names, DNS management and more.

At the end of the day, though, the most important aspect - hands down - is that your web design company is made up of people that you trust. Web design is no different than any other service in that way.

A few rules of thumb:

• Hire experts.
  The local high school kid may be a computer whiz, but where will he be when there is a problem with your site?
  
• You get what you pay for.
  When you find the free lunch that doesn't end up costing you, let me know.
  
• Avoid Glitz.
  Professional-looking, custom web design is a must; cookie-cutter templates or a lot of distracting animation is not. In general, you should do your best to avoid that. Tastefully done, animation can draw attention, add style and certainly enhance the impression you create, just as the perfect necktie can do for a suit. But you shouldn't wrap yourself in an enornmous nectkite; likewise, your site should not, with rare exceptions, be entirely animated. Indeed, try to think of your web site's design the as you do of dressing yourself; your web site often will be the very first, and sometimes even the only opportunity you have to make an impression on your prospective customers. Make that impression one that is an honest reflection of your business and its values not only the year you happened to have your web site custom designed; make it timeless.

The Association for Better Insulation provides high quality, optimized website solutions to fit any business model and budget. Please inquire for a free phone consultation by filling out this short form.

ABI Professional Image Design

Logo - Stationary - Business Cards - Graphic Design - Trailer Customization

LOGOS:

BUSINESS CARDS:

COMPANY LETTERHEAD:

GRAPHIC DESIGH:

TRAILER / TRUCK CUSTOMIZATION: 

The Association for Better Insulation provides high quality, experienced graphic design for the development or enhancement of your Professional Image. Please inquire for a free phone consultation by filling out this short form.